SILVA, Isadora Mara da; LANA, Jailson; PARTYKA, Raul Beal; KRELING, Brenda. If content is king, conversion is queen: The dilemma of Dona Diva. REGEPE Entrepreneurship and Small Business Journal, São Paulo, SP, v. 14, p. e2351, 2025. DOI: 10.14211/regepe.esbj.e2351. Disponível em: https://www.regepe.org.br/regepe/article/view/2351. Acesso em: 1 may. 2025.