Between Laughs and Businesses: An Analysis of the Entrepreneurial Competencies of Comedians


  • Mara Rosalia Ribeiro Silva Universidade Federal do Ceará/Programa de Pós- Graduação em Administração e Controladoria.
  • Luis Eduardo Brandão Paiva Universidade Federal do Ceará/Programa de Pós-graduação em Administração e Controladoria
  • Tereza Cristina Batista de Lima Universidade Federal do Ceará/Programa de Pós Graduação em Administração e Controladoria



Entrepreneurial Competencies, Creative Industry, Comedians


Objective: To investigate the entrepreneurial skills of comedians from the local creative industry, with prominence and national representation.

Method: A qualitative research was conducted with semi-structured interviews with 12 comedians from Ceará. For the data treatment, the content analysis method was used, with the help of the software ATLAS.ti 7 for the codification of the data obtained in the interviews with comedians.


 Originality / Relevance: This research sought to fill a gap in the empirical and conceptual literature about the entrepreneurship activity of comedians, mainly in the face of the development of the creative industry related to the humor of Ceará.


Results: The results indicated that: (i) comedians developed entrepreneurial skills throughout their careers, acquiring a set of knowledge, skills and attitudes directed to entrepreneurship, with financial return and success in their professional activities; and (ii) entrepreneurial skills can boost the development of the creative industry, by creating business to generate employment and income for society.

Theoretical / methodological contributions: A model adapted for the analysis of entrepreneurship skills of comedians was adopted, based on the theoretical-methodological framework of authors such as McClelland (1987), Man and Lau (2000) and Ahmad, Ramayah, Wilson and Kummerow (2010). In addition, an additional effort was made to align these models of entrepreneurial skills with comedians from Ceará, a public not much investigated in the field of studies related to the creative industry.


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Author Biographies

Mara Rosalia Ribeiro Silva, Universidade Federal do Ceará/Programa de Pós- Graduação em Administração e Controladoria.

Doutoranda em Administração na Universidade Federal do Paraná - UFPR, Paraná, (Brasil). 

Luis Eduardo Brandão Paiva, Universidade Federal do Ceará/Programa de Pós-graduação em Administração e Controladoria

Doutorando em Administração e Controladoria pela Universidade Federal do Ceará - UFC, Ceará, (Brasil). 

Tereza Cristina Batista de Lima, Universidade Federal do Ceará/Programa de Pós Graduação em Administração e Controladoria

Doutora em Educação pela Universidade Federal do Ceará - UFC, Ceará, (Brasil). Professora do Programa de Pós-graduação em Administração e Controladoria da Universidade Federal do Ceará - UFC.


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How to Cite

Silva, M. R. R., Paiva, L. E. B., & Lima, T. C. B. de. (2019). Between Laughs and Businesses: An Analysis of the Entrepreneurial Competencies of Comedians. Iberoamerican Journal of Entrepreneurship and Small Business, 8(2), 292–318.

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