As cores do empreendedorismo no Brasil

Carolina Mato da Rosa, Silvio L de Vasconcellos, Christian D Falaster

Resumo


Neste artigo, temos por objetivo analisar se as lógicas comportamentais de tomada de decisão podem atenuar os efeitos do preconceito de etnia na renda do empreendedor já identificados em estudos anteriores. A partir da temática do empreendedorismo por necessidade e da Teoria Effectuation, desenvolvemos uma survey com 107 empreendedores no Brasil, levando em conta diferentes aspectos socioeconômicos que pudessem atenuar ou acentuar tais efeitos. Analisamos os dados através de regressão linear utilizando dados socioeconômicos com variáveis de controle. Os resultados confirmam pesquisas desenvolvidas pelo Global Entrepreneurship Monitor de que a condição étnica do indivíduo possui efeitos nefastos no ganho pessoal do empreendedor. Porém, este estudo alerta que, mesmo que haja um esforço de planejamento ou que o empreendedor se valha do seu conhecimento, suas habilidades e sua rede de relacionamentos não é possível mitigar significativamente esses efeitos. O estudo indica também que características comportamentais na tomada de decisão, causation ou effectuation, embora tenham potencial para mitigação dos efeitos do preconceito étnico, não se mostraram estatisticamente significantes, recomendando que esta questão seja tratada equilibrando políticas afirmativas de inserção e educação empreendedora.


Palavras-chave


Empreendedorismo; Afroempreendedorismo; Teoria Effectuation; Empreendedorismo por necessidade.

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DOI: http://dx.doi.org/10.14211/regepe.e1933

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