The colors of entrepreneurship in Brazil: Effects of ethnicity on income, from a behavioral perspective

Authors

  • Carolina Mato da Rosa Evangelical Institution of Novo Hamburgo, IENH, Novo Hamburgo RS, Brazil
  • Silvio Luís de Vasconcellos Evangelical Institution of Novo Hamburgo, IENH, Novo Hamburgo RS, Brazil e Escola Superior de Propaganda e Marketing, ESPM, São Paulo, SP, Brazil https://orcid.org/0000-0002-9986-679X
  • Christian Daniel Falaster Regional University of Blumenau (FURB), Blumenau, SC, Brazil https://orcid.org/0000-0001-9502-4475

DOI:

https://doi.org/10.14211/regepe.e1933

Keywords:

Entrepreneurship, Black entrepreneurship, Effectuation theory, Necessity entrepreneurship.

Abstract

Objective: To analyze whether the behavioral logic of decision-making could mitigate the effects of ethnic prejudice on the entrepreneur’s income. Method: Based on the theme of entrepreneurship by necessity and the effectuation theory, we prepared a survey with 107 entrepreneurs in Brazil, considering different socioeconomic aspects capable of mitigating or accentuating such effects. We used correlation analysis and linear regression to examine the data collected, with socioeconomic variables considered control variables. Originality/Relevance: The study contemplates the predominant logic of entrepreneurial behavior and the necessity entrepreneurship in discussing the effects of ethnic prejudice on the income of those who undertake it. Results: The results corroborate the research developed by the Global Entrepreneurship Monitor, indicating that the ethnic condition has harmful effects on the entrepreneur’s gain due to prejudice but indicates partial mitigation of such effects on the behavioral logic adopted by the entrepreneur. Theoretical/methodological contributions: This study points out how the interaction between ethnicity and entrepreneurial behavior can also cause positive results in the earnings of the entrepreneur, although the effects of prejudice are not fully mitigated, even if there is an effort in planning or using the knowledge, skills, and networking of the entrepreneur. Social/managerial contributions: Behavioral characteristics in decision-making (causation or effectuation) can mitigate the effects of ethnic prejudice on the entrepreneur’s income. Although not statistically significant, these characteristics have the potential to provide information for the construction of affirmative public policies for insertion and entrepreneurial education.

  JEL CODE: L26, C12, C83, D91, M14

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Author Biographies

Carolina Mato da Rosa, Evangelical Institution of Novo Hamburgo, IENH, Novo Hamburgo RS, Brazil

has a postgraduate degree in administration from UNIASSELVI and a degree in administration from Faculdade IENH.

Silvio Luís de Vasconcellos, Evangelical Institution of Novo Hamburgo, IENH, Novo Hamburgo RS, Brazil e Escola Superior de Propaganda e Marketing, ESPM, São Paulo, SP, Brazil

is a full professor in the line of international strategy and innovation in the Graduate Program in Administration at the Escola Superior de Propaganda e Marketing (ESPM). He holds a doctorate, a master's degree, and a degree in Business Administration from UNISINOS. He is scientific editor of Revista BASE. His areas of interest include entrepreneurship, organizational creativity, path dependence, international business, and innovation. His articles have been published in magazines such as International Business Review (IBR), European Journal of International Management (EJIM), International Journal of Wine Research (IJWR), and Brazilian Business Review (BBR).

Christian Daniel Falaster, Regional University of Blumenau (FURB), Blumenau, SC, Brazil

is an assistant professor in strategy at the Graduate Program in Administration at the Fundação Universidade Regional de Blumenau (FURB). He holds a doctorate and master's degree from Universidade Nove de Julho (UNINOVE) and a degree in Social Communication from Fundação Universidade Regional de Blumenau at FURB. He is an associate editor of the Iberoamerican Journal of Strategic Management (IJSM). He works in the international business area as a main line of research, within the areas of international strategy and innovation. His articles have been published in the Journal of International Business Studies (JIBS), Journal of World Business (JWB), and in the Brazilian Marketing Journal (REMARK).

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Published

2021-12-31

How to Cite

Rosa, C. M. da, Vasconcellos, S. L. de, & Falaster, C. D. (2021). The colors of entrepreneurship in Brazil: Effects of ethnicity on income, from a behavioral perspective. REGEPE Entrepreneurship and Small Business Journal, 11(1), e1933. https://doi.org/10.14211/regepe.e1933

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