The Influence of intrapreneurship on accelerating digital transformation in a bank's credit operations center

Ricardo Manoel Damiani; Cleonir Tumelero

doi:10.14211/regepe.esbj.e2171

Autores

Ricardo Manoel Damiani Universidade Positivo - Business School, Curitiba, PR, Brasil https://orcid.org/0000-0003-1320-9826
Cleonir Tumelero Universidade Positivo - Business School, Curitiba, PR, Brasil https://orcid.org/0000-0001-9378-9968

DOI:

https://doi.org/10.14211/regepe.esbj.e2171

Palavras-chave:

Empreendedorismo Corporativo, Transformação Digital, Intraempreendedorismo, Inovação tecnológica, Digitalização

Resumo

Objetivo do estudo: O objetivo deste estudo foi analisar como o intraempreendedorismo acelerou a transformação digital em uma central de operações de crédito de um banco brasileiro, vinculado a um laboratório de inovação no Vale do Silício. Metodologia/abordagem: O método de pesquisa foi o estudo de caso em profundidade e a técnica de análise dos dados foi a análise de conteúdo. Principais resultados: Os resultados originais indicaram que o intraempreendedorismo acelerou a transformação digital por meio da digitalização e digitalização de processos, implementando e melhorando aplicações tecnológicas. Contribuições teóricas/metodológicas: Os líderes estimularam o intraempreendedorismo, por meio do apoio a ideias criativas, uso de metodologias ágeis e inovação digital, mostrando que a rigidez em aceitar falhas e riscos pode ser superada. Relevância/originalidade: Concluímos que o intraempreendedorismo pode acelerar inovações tecnológicas incrementais, em produtos e em processos, a fim de promover a transformação digital no setor financeiro. Contribuições sociais/para a gestão: Também concluímos que a transformação digital pode avançar significativamente a partir do incentivo institucional ao intraempreendedorismo, aceitação de falhas e riscos e criação de polos de inovação conectados a redes tecnológicas internacionais. Estudos futuros podem investigar soluções intraempreendedoras para o setor bancário, a partir do open banking, inteligência artificial e blockchain.

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Biografia do Autor

Ricardo Manoel Damiani, Universidade Positivo - Business School, Curitiba, PR, Brasil

é Mestre em Administração pela Business School da Universidade Positivo. É graduado em Direito pela Universidade de Caxias do Sul. Suas áreas de interesse incluem intraempreendedorismo e inovação e transformação digital em instituições financeiras.

Cleonir Tumelero, Universidade Positivo - Business School, Curitiba, PR, Brasil

é professor na Business School da Universidade Positivo. É mestre e doutor em Administração pela FEA-USP. Possui estágio doutoral no Centre for Industrial Sustainability da Universidade de Cambridge. Atua em temas da inovação e da sustentabilidade, como ecoinovação tecnológica, startups greentechs, cooperação em P&D verde, intraempreendedorismo e transformação digital.

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