Intrapreneurial behavior and intrapreneurial organizational culture: An analysis of the influence on project success




Intrapreneurship, Project Success, Intrapreneurial Organizational Culture, Team, Structural Equation Modeling


Objective: Despite the great academic and practical interest in intrapreneurship, there are few studies that relate it to project success. The objective of this study is to determine the moderating influence of intrapreneurial organizational culture on intrapreneurial behavior and its relationships with project success. The study also aims to establish the heterogeneous profiles of intrapreneurship, and their different effects on the success of projects. Method: a survey approach was used, with data analysis by structural equation modeling, linear regression for moderation tests, and latent class analysis for the heterogeneous classification of the sample of 284 project participants in terms of intrapreneurship. Theoretical contributions: the results show that there is influence of intrapreneurship of professionals on project success. On the other hand, a weak or average intrapreneurial organizational culture reduces the strength of the relationship between intrapreneurship and project success. The study also identifies three heterogeneous profiles of intrapreneurs, and that organizational culture increases the possibility of project success, even for individuals with a low profile for intrapreneurship. Originality: this study pioneerly analyzes the relationship between individual and organizational intrapreneurship, as culture, for project success, directly and indirectly, with a diversified methodology. Contributions to management: the study suggests for practice the importance of intrapreneurial behavior for the success of projects, and the relevance of stimulating an intrapreneurial organizational culture, capable of mobilizing even less entrepreneurial individuals, to the extent that naturally intrapreneurial individuals are scarce.


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Author Biographies

Tatiana Carneiro da Cunha de Elias, Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brazil

holds a Master's degree in Administration and Project Management from the Nove de Julho University, awarded in 2019, and is a specialist in Strategic Administration from FIA. She also has a degree in Accounting and IT Technology. She has over 15 years' experience in IT systems projects and works as a project manager. She won the Mundo PM 2020 award in the best academic paper category and received an honorable mention for best dissertations at Singep & CIK in 2020. Research interests: intrapreneurship, project success and organizational culture.

Cristina Dai Prá Martens, Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brazil

holds a PhD in Business Administration, in the area of Information and Decision Support Systems, from PPGA/EA/UFRGS (2009), with a thesis on Entrepreneurial Orientation; Post-doctorate at CERAG/UPMF-Université Pierre Mendès-France (Grenoble-France - 2010), in the area of Entrepreneurship and Strategy. He has a Master's degree in Business Administration, with an emphasis on Information and Decision Support Systems, from PPGA/EA/UFRGS (2001); Specialization in University Management, from Centro Universitário UNIVATES (2006); Degree in Business Administration from UPF-Universidade de Passo Fundo (1994); Training in Group Dynamics from SBDG (2004). CNPq Research Productivity Fellow PQ-2, with a project approved in CNPq Call No. 09/2020. She has been coordinating the Postgraduate Program in Project Management - PPGP at the Nove de Julho University - UNINOVE (since 2012), comprising the Master's and Professional Doctorate courses in Administration - Project Management. He is also a permanent lecturer in the Postgraduate Program in Administration - PPGA, at UNINOVE. He teaches the following subjects: Frontiers of Knowledge in Entrepreneurship, Entrepreneurship and Entrepreneurial Orientation, Dissertation Project Seminar, Professional Thesis Seminar. He is the leader of the Project Management Research Group (PPGP-UNINOVE), a member of the Entrepreneurship and Small Organizations Research Group (PPGA-UNINOVE) and the Interinstitutional Research Group on the Adoption of New Information Technologies (GIANTI-PPGA/EA/UFRGS). She is editor-in-chief of the journal Inovação, Projetos e Tecnologias - IPTEC. Her areas of interest are: Entrepreneurship, Entrepreneurial Orientation, Project Management, IT Adoption, Mobility and Mobile Technologies, Digital Transformation.

Flávio Santino Bizarrias, Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brazil

is a Professor and Researcher in the Postgraduate Program in Project Management (PPGP) at the Nove de Julho University in the line of Project Strategy, a professor of higher education at the Nove de Julho University. He also works as a business consultant, applying scientific knowledge to the challenges facing organizations. He holds a post-doctorate in International Marketing from ESPM-SP, a doctorate in Business Administration (2017) and a master's degree in Business Administration (2014) from Nove de Julho University. I have a specialization in Marketing from ESPM-SP and a degree in Business Administration from Mackenzie Presbyterian University (2000). I work mainly on the following research topics: marketing and project management, consumer behavior, implicit (automatic) brand attitudes, crowding, and consumer identity. I have professional experience in Business Administration, with an emphasis on Marketing. Computer program registration: Full TAI - Implicit Associations Test, INPI, 2020. Leader of the Marketing, Applied Research theme at EnAnpad 2021 and 2022, and of the Marketing Strategy and Innovation theme at Emprad 2021 and 2022, and of the Marketing line at Singep 2022. Scientific editor of Revista de Gestão e Projetos, ISSN 2236-0972.


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How to Cite

Elias, T. C. da C. de, Martens, C. D. P., & Bizarrias, F. S. (2024). Intrapreneurial behavior and intrapreneurial organizational culture: An analysis of the influence on project success. REGEPE Entrepreneurship and Small Business Journal, 13(2), e2315.



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