La jornada de preparación para la certificación B en una pequeña empresa de servicios: Logros, desafíos y aprendizajes de una investigación-acción
DOI:
10.14211/regepe.esbj.e2613Palabras clave:
Empresas B, Pequeñas y medianas empresas, Investigación-acción., Sostenibilidad, Gobernanza corporativaResumen
Objetivo del estudio: Investigar el proceso de preparación de una pequeña empresa de servicios para la certificación como Empresa B, con el objetivo de apoyar la transición y generar aprendizajes sobre este proceso. Metodología: El estudio se llevó a cabo utilizando el enfoque de investigación-acción, lo que permitió una interacción cercana con la empresa analizada. Principales resultados: El proceso culminó con la con la presentación de la Evaluación de Impacto B (BIA) para la certificación de la empresa como Empresa B. La formalización de la gobernanza corporativa y la implementación de mecanismos para alinear los objetivos socioambientales con los estratégicos fueron identificados como factores críticos para el éxito de la transición. Contribuciones teóricas: El estudio amplía la comprensión sobre la transición de pequeñas empresas hacia modelos de negocio sostenibles, destacando la importancia de prácticas de gobernanza y alineación estratégica. Además, identifica desafíos específicos que enfrentan las pequeñas y medianas empresas (PYMES) en el contexto de la certificación como Empresa B. Relevancia: La investigación aborda un tema de gran relevancia en el contexto actual. El estudio se centra en PYMES, un grupo a menudo subestimado en las discusiones sobre prácticas de sostenibilidad, pero que representa una parte significativa de las economías globales. Contribución para la gestión: Los hallazgos ofrecen ideas prácticas para gestores de PYMES. La formalización de la gobernanza y el alineamiento entre los objetivos socioambientales y la estrategia empresarial se presentan como prácticas fundamentales para el éxito en la transición hacia modelos de negocio sostenibles.
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