A jornada de preparação para certificação B em uma pequena empresa de serviços: Conquistas, desafios e aprendizados de uma pesquisa-ação
DOI:
10.14211/regepe.esbj.e2613Palavras-chave:
Empresas B, Pequenas e médias empresas, Pesquisa-ação, Sustentabilidade, Governança corporativaResumo
Objetivo do estudo: Apoiar a jornada de preparação, para certificação como Empresa B, de uma empresa de pequeno porte, e ao mesmo tempo contribuir para o corpo de conhecimento sobre certificações B. Metodologia: O estudo foi conduzido utilizando a abordagem de pesquisa-ação, permitindo uma interação intensa com a empresa analisada. Principais resultados: A jornada culminou na submissão da Avaliação de Impacto B (BIA) para certificação da empresa como Empresa B. A formalização da governança corporativa e a implementação de mecanismos de alinhamento entre objetivos socioambientais e estratégicos foram identificadas como fatores críticos para o sucesso da transição. Contribuições teóricas: O estudo amplia o entendimento sobre a transição de pequenas empresas para modelos de negócios sustentáveis, destacando a importância de práticas de governança e alinhamento estratégico. Além disso, identifica desafios específicos enfrentados por PMEs no contexto da certificação como Empresa B. Relevância: A pesquisa aborda um tema de alta relevância no contexto atual. O estudo foca em PMEs, um grupo frequentemente negligenciado nas discussões sobre práticas de sustentabilidade, mas que representa uma parte substancial das economias globais. Contribuição para a gestão: Os achados oferecem insights práticos para gestores de PMEs. A formalização da governança e o alinhamento entre objetivos socioambientais e a estratégia da empresa são apresentados como práticas fundamentais para o sucesso na transição para modelos de negócio sustentáveis.
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